OUR VISION: Make Earliest Literacy the ultimate shared priority in NM, helping every child’s developing brain thrive through positive interaction with caring humans, NOT screens, prenatal through age five.
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OUR WORK: To encourage parents and all caregivers to hold and read, sing, and talk to their children as often as possible, starting before birth. We collect, process, filter and donate tens of thousands of attractive, appropriate, gently-used books each year, directly to parents or professionals whose clients are the families who need them the most.